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Allset is a San Francisco-based startup co-founded by Stas Matviyenko, Anna Polishchuk, Dimitri Nikulin, and Pavel Tirun, all from Ukraine.
When it’s time for lunch, busy professionals usually feel guilt for having to spend too much time on dining. In fact, the act of eating takes least of time, while waiting for the order and the bill are the real time-eater. Allset is an app to fix this. A busy diner can pre-order the meal, and then just walk into the restaurant to find his table - already served. The payment is also handled via Allset, so no need to wait for the check. The whole dining time is cut to under 30 minutes, with all the benefits of changing the settings during the workday. For restaurants, it’s an efficient way to reach more business people, to harness their loyalty thanks to quicker service, and to increase the table turnover during lunch times.
The idea is as simple as brilliant, and no wonder that Metamorphic Ventures and Andreessen Horowitz led the recent investment in the startup, which was announced on September 20th. FJ Labs, Alexandr Chernyak and Andriy Dovzhenko (SMRK) have participated in the deal. The total round size is $3.35M.
Exactly a year ago the team closed a $1.5M financing round led by SMRK VC Fund and private investor and entrepreneur Alexandr Chernyak.
Allset has changed the monetization model. Today the startup charges restaurants with a 10% fee on the cost of the meal, while a year ago the client and the restaurant paid $1 for each lunch reserved via the app.
The service is available in San Francisco, New York and Palo Alto, and the new funding will help to scale the business to other geographies, starting with Los Angeles and Chicago.
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