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About us

We provide both enterprises and SMEs with a reliable access to outsourcing and innovation in Central and Eastern Europe and Russia.                                                                                                                                                                              

Our core business is advising on outsourcing software development to CEE and Russia. Founded in 2003, we have facilitated outsourcing deals worth dozens of million dollars. Some of our clients where since acquired by multinationals such as IBM and PerkinElmer. We also support investors and technology firms in the region and provide news and analysis of the trends in outsourcing and innovation industries in Russia and CEE.

Vita Radkevitch-Turlo

Outsourcing Advisor and Editor

innovation eastern europe, innovation russia, outsourcing eastern europe, startups eastern europeVita writes about startups from Central and Eastern Europe and advises SMEs on outsourcing partnerships with suppliers in CEE and Russia. By covering Eastern European startups, Vita is aiming to show that the CEE region is an unbeatable destination for sourcing talent and innovation.

Prior to joining GoalEurope, Vita held a number of marketing and PR roles within the IT outsourcing industry. Before that, Vita had studied at Bard College (USA) and had worked in South Korea at SK Securities and at the European Union Chamber of Commerce. She graduated with honors in International Economics from Belarus State Economic University. Vita speaks fluent Russian, English and French and basic Spanish.

Connect on LinkedInTwitter or throw an email at vita at goaleurope dot com.

Natasha Starkell

Founder and CEO

Former contributor to TechCrunch Europe on the subject of innovation in Russia and Eastern Europeinnovation eastern europe, innovation russia, outsourcing eastern europe

Natasha Starkell has worked in the IT industry (Unisys Corporation) for seven years in the area of corporate strategy and M&A, finance and outsourcing. In 2003 she obtained her executive MBA at London Business School.

Having experienced an information gap and the challenges in the cross-border collaboration whilst working on the offshore outsourcing project for Unisys, she decided to establish GoalEurope, set to bridge the gap between Russian and Eastern European companies and Western businesses.

She comes from Novosibirsk, Russia and lived in Switzerland and United Kingdom. She speaks Russian, English and German. She currently resides in Hamburg, Germany.

Reach her at: natasha.starkell at goaleurope dot com

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