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Tech startup Taxify from Estonia has expanded to the three new cities on two continents: Budapest (Hungary), Bucharest (Romania) and Nairobi (Kenya). Taxify develops and operates a taxi booking app which can be downloaded on smartphones to connect users with the closest driver. Customers are offered a wide range of nearby taxis and they also have multiple payment options like cash, bank cards and corporate payments.
Taxify is very optimistic about the new launches, and not without a reason. In Budapest, Taxify had over 5,000 installs before they had a single car live, which made it the fastest start ever for the company. However, the high entry barriers from local taxi regulation slow the process down, although there is a huge demand for the taxi service and big interest from hundreds of drivers. As for the Romanian capital Bucharest, Taxify hopes to make tens of thousands of rides next month already. In Nairobi, Kenya, local taxi market is very competitive, but Taxify already saw a surprising demand from thousands of drivers who are waiting for their training and document verification to get live.
Taxify was founded in 2013 by Markus Villig and has raised over €2M of funding so far. The company is headquartered in Tallinn, Estonia. It currently operates in 20 cities of 13 countries with 4 nre cities opening in September. Taxify employs over 50 people and has more than 12,000 licensed taxi and ridesharing drivers.
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