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Customer data, CRM and all the problems associated with customer data would have not existed if Salesforce was affordable, capable of automated sales data collection and if it were a monopoly. As it happens, there are many cloud-based CRM products out there that store customer data, or require access to them for invoicing, accounting or other purposes.
What Estonian Cloutex offers is data integration between third-party CRM SaaS, as well as accounting and ecommerce platforms. Having graduated from the Estonian accelerator Startup Wise Guys last year, the company launched in 2013 and got 15 percent week on week growth of businesses using its data integration and synchronisation service.
Led by Soren Hejnfelt and Peeter Mark, Cloutex has just closed $600,000 seed round from Estonian fund SmartCap, angel investors Riivo Anton, Gerry Kodres and Skype’s Tiit Paananen. According to Paanenen, Cloutex has a potential to increase value of other SaaS products by sharing information between them in a scalable and secure way.
Synchronisation between Salesforce, FreshBooks, Highrise, Pipedrive and other products costs $29 per month, and requires only login information to synchronize data across all apps.
The company plans to use the funding to expand to the US and grow its team. 2014 is a year of growth.
Another Baltic startup Cobook was in the news this week, announcing that the company has been sold to the US-based FullContact. Here is a full story on iTech.eu.
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