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As we learned from EWDN, TMT Investments, a firm based in the United Kingdom, but founded by Russian ex-RBC founders German Kaplun, Alexander Morgulchik, and Artyom Inyutin , has announced that they’re acquiring 20% of Adinch in exchange for $1 million in stock. In all, TMT has obtained 1 million shares in the Russian startup.
Adinch is based in Delaware, but was founded by Russians Alexey Semakin and Andrey Semakin. Their service allows app developers on Android and iOS to insert advertisements and to then set the minimum cost-per-click amount and the duration of the impression. There are a quite a few f mobile-advertising startups out there, but TMT says that Adinch has an advantage in the fact that app owners can begin using the service without replacing their SDK. Further, the system provided by Adinch is capable of running alongside existing mobile-ad platforms, which the company says allows users to allocate traffic between various different networks.
With a system serving 10 million impressions daily and boasting 2.5 million unique users monthly, Adinch has already developed a solid userbase since it was founded in 2012. Prior to developing Adinch, the Semakins created the email service Pochta.ru.
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