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One million users visit Kominoi each month, as the fast-growing startup is being second only to another Lithuanian second-hand marketplace Vinted when it comes to the Lithuanian market. Elsewhere Kominoi claims to keep the leading market positions in Croatia, Serbia, Macedonia and Slovenia. Just to remind you, Vinted raised 20 million Euro earlier this year from Accel and Insight Venture Partners. Kominoi has been bootstrapped.
The founder and CEO of the company Erika Paulaske shared further performance stats with me. All sites see 100 million monthly page views, and the company has grown 60 percent in 2013. The target audience for Kominoi is 15-28 year-old women that look to swap, buy or sell their clothes. The community element is an essential part of the business model, and this is what according to Paulaske many classified ad websites can not get right. The company monetizes through advertisement and premium user services (the latter being rolled out only in Lithuania).
The company CTO Andrius Paulauskas has previously worked for Forticom, the company behind Odnoklassniki, nk.pl, one.lt and one.lv.
From now on Bulgarian and Hungarian fashionistas will have an opportunity to update their wardrobe more frequently, as Kominoi is gearing up to launching new CEE countries.
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