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Kids learn better when they are genuinely interested in the subject, many studies show. On Brainly, the social learning platform, kids seem to enjoy the learning also because of the social interaction. The prove – 20 million unique monthly users that the startup founded in 2012 and backed by Berlin-based Point Nine Capital has acquired in Russia, Poland and Brazil, as well as other countries.
Essentially Brainly is a crowdsourced Q&A platform for school kids where they can ask and answer questions related to school homework. The most popular group is 13-18 year olds.
Aside from studies-related Q&A, Brainly helps interacts with other users socially (through Q&A, comments, chat) and make friends, earn points and prizes and thus attain certain rankings related to their activity on the website. The social and gaming elements of the platform is what keeps users coming back, not to mention that the questions related to their studies occur often.
Since these are mainly the users that answer questions, the quality monitoring is of essence. According to Jakub Piwnik, the US country manager of Brainly, over 300 volunteers monitor the quality of the answers. These are students themselves, but also teachers, parents and those who enjoy the process of educating and helping others. Retired teachers participate as well. Being a moderator is a privilege and many users strive to become one.
The founders of Brainly certainly got the user engagement strategy right, as the website is now popular in Russia (10 million monthly users), Indonesia, Brazil and Turkey. In total 12 new languages are now announced. The company has also launched Brainly.com – the English version of the website, as well as mobile apps for iOS and Android.
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