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Russian technology holding i-Free has done something with its NFC-based wallet that London Oyster Card might be interested in. The company, which has just released an new NFC mobile app, enabled travellers load transport cards on the wallet app, and then pay fares by touching not their actual wallet with Oyster in it, but their mobile phone.
Why is it so much better? Well, for starters it is “all-in-one” dream that smart phones aim to bring to life. From another point of view, the control of issuing and processing cards, the cost of actually producing them come down to zero with usage of its app. Apparently, the main issue of using NFC technology is public awareness, according to BBC, as London buses has been equipped with NFC terminals since the beginning of 2013 and many payment cards are NFC_enabled and can be used for contactless payment just like an Oyster card.
i-Free Wallet is however intended for the Russian public, where in 11 regions passengers pay for their trips by lightly touching their mobile phones to an NFC reader. They can buy transport cards using the Wallet app. In the same way the users can purchase coupons within the app, thereby making Wallet a platform for promoting various products and services based on location.
The company also integrates MasterCard Mobile PayPass into the Wallet. This means that the transaction at the NFC terminal takes place based on MasterCard payment card within the smart phone. i-Free and Tinkoff Credit Systems hace rolled out Wallet with bank cards loaded on smartphones for the 100,000 customers.
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