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Many have by now heard of Tesco experiments in Korean metro that allowed people buy groceries from the underground station by scanning a code of an image of the product and checking out right there.
In 2011 Czech Mall.cz introduced a similar store in Prague. Now in Poland Frisco.pl has launched its first virtual store in Warsaw Centrum Station. Both companies share the same investor MCI Management (GoalEurope sponsor), although MCI has exited Netretail Holding, the direct owner of Mall.cz brand in 2012.
The mobile app from Frisco.pl (iOS and Android) will enable shoppers scan the barcode of products pictured on wallpapers and purchase the items which are then delivered to their homes at the selected time slot.
According to the President of Frisco.pl Grzegorz Bielecki, the virtual store is a PR action to build brand awareness to Frisco.pl brand, and to demonstrate shoppers that they no longer have to go to supermarket to buy groceries.
In the UK Tesco has rolled out online grocery shopping ten years ago, and has excelled at something that Webvan has failed during the dotcom bust -logistics and timely delivery of the goods. I miss that – in Germany people still prefer the traditional ways and online grocery shopping remains a dream.
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vita at goaleurope dot com