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Slovenian technology company Zemanta, which since 2007 has been developing a product for bloggers to help them identify relevant content as they were writing their stories, appears to have taken its know-how into the new direction. For that it has just secured $2 million in funding from Union Square Ventures and an angel investment fund Social Starts.
Zemanta’s new product Streams helps publishers recommend relevant content to their readers by offering a mobile solution to present related material in an infinite content stream. Having already provided blogging solution to 600,000 publishers (according to TechCrunch), the company has a substantial cross-selling opportunity for its new product.
Whilst originally Zemanta aimed at increasing bloggers’ productivity, Streams helps publishers increase page views and through that advertisement revenues. What is more, within the relevant content stream the product allows adding promoted content, thereby creating additional revenue opportunities for the content owners.
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