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It is well-known that in Russia online piracy is still very common. In fact, Vkontakte, the largest Russian social network has historically allowed users upload, share and consume copyrighted material for free. It still holds the second position amongst the Russia’s top online video platforms.
Yet EWDN reports in its study Online Video Market in Russia, that investors have put in $200 million in the online video market since 2007. And whilst Hulu and Netflix are not in Russia yet, there is an emerging group of video websites that are streaming licensed content through its channels. These are Tvigle, Videomore, Molodejj, Zoomby, IVI, Megogo and Tvzavr.
Russian online audience exceeds 60 million, and the Russian viewers watch on average of 17 hours of video content per month. This is pretty large number and perhaps it is explained by the fact that most video is streamed free, accompanied by advertisement.
In 2012 spending on online video ads has reached $52 million, and whilst it is up by 120 percent, it is a quarter of what the investors have put into this segment in the first place. The market is expected to reach maturity in 2018.
What is more than compared to the rest of the world, Russian Smart TV sales is on the third position, which also links directly with online video consumption that has become the second most popular activity of the internet users.
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