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As a result of my other activities I have been recently paying attention to the stats on the mobile apps and how much it takes to promote them, realizing that there are nearly 900,000 million apps and the most make no money whatsoever.
Now, despite Polish-German Xyo.net doing its best to categorize and help make sense of all those apps, there is still a tendency for users to go for the most popular apps, and the getting to the top 50 may cost $12500 in daily revenue.
But what strikes me is that I sometimes come across apps that is just a waste of everyone’s resources – developers time, bloggers time and certainly users’s time – and not having the money to pay their way to the top is not the main reason they will fail.
Yesterday I received a pitch of an app – beautifully designed, sexy and perhaps well-executed – but the one that actually cost $0,99 to download. What it does is scans your bank note to convert it into another currency of choice. This is billed as the “first app that converts money by scanning the banknote”. Yes, you read this right.
Now I like to be supportive of the fellow entrepreneurs from my region, as it costs a lot of guts, skills and resources to go global from Eastern Europe, but this one just made me upset, to put it politely. One really goes out there, does research, find a niche that was not occupied yet, and then creates something that no one in their sane mind would need to use, not to mention pay 99 cent for?
Why would you want to to go a trouble to scan a banknote when choosing the required currency from a standard currency converter app would be so much quicker? Why waste time do that, or to that matter create an app, publish it in an app store and go after bloggers like me to promote it?
Or there may be an extremely good idea of an app, such as this Virtual Guitar on Android from Poland, that has seen over 1 million free downloads on Google Play, yet the app crashes every second time and as a result their paid downloads are virtually non-existent. Wasted opportunity, wasted installs.
The last one that I spend my time fuming about was a team from CEE that was pitching dating app for people that travel to foreign countries and do not speak the language. Well, what can you tell them – sorry, you are probably not going to have much to say to your date once you go over the phrases in your phrase book app. A blogger does not need to tell them that. A common sense should.
So, moving on from this grumpy post onto better things, enough time wasted.
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vita at goaleurope dot com