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Bulgarian startup Eventyard has released an iOS app for its location-based event discovery service. The app is dead-simple: once it gets access to your location, it provides you with events around you. In Hamburg, where I live, the selection of events (Offshore Wind!) was not extensive (yet) so a few Danish and Berlin conferences have been classified as “nearby”. Overall, I found it quite useful to know what is happening around me, especially if the tool worked in the same way as Lithuanian YPlan, whose posters are slapped all over London Tube, encouraging people make plans about music concerts on the go.
Whilst in my location events displayed were relevant for businesses, there has got to be some intelligent filtering of events based on the industry. At the moment Eventyard claims to use user interests to recommend events. Still, for business purposes, I would rather travel for an event elsewhere if it is relevant for me, rather than making an ad-hoc decision, hoping for a distant chance that there is one taking place locally. Yet for entertainment, the app is just perfect.
Croatian Spotie is not in Germany yet, but it addresses the same need to find events around you, and to see who has already checked in there – and there are other event discovery competitors out there.
We first mentioned Eventyard over a year ago when the Bulgarian startup accelerator Eleven published the names of the startups that they would be funding. Having released a beta of their event-finding service in June 2012, the service officially launched in January 2013. Since then, co-founder Alexandra Nikolova told us that the company have reached the 10,000-user mark and are planning to close a seed round by the end of this year.
Eventyard is a company which was founded by Nikolova who has been a marketing VP of a successful Bulgarian gaming company XS Software, Kirill Velkov, (the visionary behind the idea) Oleg Kabakchiev (a DJ with an extensive network of event organizers) and Hristiyan Nikolov (the lead developer) and is backed by Eleven with €100,000.
The service is like many event-locating services that enables users to find fun activities based on their location. Conversely, the company offers artists, musicians, and local venues the ability to promote events at reasonable prices. In addition to providing a space for promoting events, Eventyard offers organizers statistics and promotion options for events.
The startup is in the process of closing a seed round and Nikolova says that they will add backing from several angel investors by the end of the year. The service is monetized through the fees that they charge organizers to promote their events (Yplan is selling tickets to concerts to earn money). Nikolova notes the field of services offering an -event-promotion platform is quite crowded and competition intense. However, they believe that they have the right name, vertical, and team to create an international business.
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