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The service provided by AGELON is fairly simple; customers can create online surveys and list the criteria they require. The team behind AGELON can deliver the results of your survey within one day. On their website, they have a calculator where customers can enter the desired number of respondents, number of age-ranges, cities, indicate whether they would like surveys to be conducted based on gender and include foreign countries, etc. The price and time necessary for the completion of the service varies based on the number of responses required and the other criteria. The company claims that it has an advantage in being able to tailor surveys based on a variety of socio-demographic parameters of the target audience, searching for respondents online for when the customer requires them, and automatically re-checking the respondent’s socio-demographic data through social-media channels. Although the basic service requires a fee, they do offer free services like direct-mail, a survey-invitation link which can be distributed by social-media accounts, Skype, ICQ, or email, and a survey module which can be embedded in the customer’s website.
Clients listed by AGELON include Workle, Dressformer, WCIOM, ARB Consulting, and others. Although not yet a direct competitor, we did a post about Czech-based survey-creator startup Survio, operates in a similar space, minus the actual audience (the most well-known Western player in this market, though, is American firm SurveyMonkey). Having the audience for the survey is the actual value add, as long as the startup can prove the quality and authenticity of their respondents to the customers.
The company, which was founded in 2012, reports that this new funding will be used to speed the development of the service and prepare it for Western markets. A partnership between Moscow Seed Fund and Innovation Laboratory and AGELON was first announced by AGELON in April 2013, but apparently they have just now obtained a new, undisclosed amount of funding.
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