Get our rare newsletters
Contact GoalEuropeIf you have questions or need a consultation, get in touch.
Czech ORM Designer, a Brno-based creator of desktop-based visual editor for object-relational mapping (ORM) frameworks has obtained an undisclosed amount of investment from Michael Rostock-Poplar of Venture Investors Corporate Finance. In May 2013 ORM Designer moved to South-Moravian Innovation Center (JIC). According to Helena Tovarkova from JIC the company was founded in 2006 as a spin-off from Inventic and now have 600 customers from the Czech Republic, the United States, France, and Germany.
ORM Designer is occupying a pretty tight niche – one of the best recipes for CEE companies aiming to grow globally. The story of their business is a common one for the region. The founders met at the local university and set out to do work in SEO, custom software and web development, CMS development, database development, etc. In order to improve their work, they realized that they needed a solution which would allow them to avoid writing code manually and they did not find one when doing a search. Thus, they wrote an application for managing definitions for ORM frameworks (PHP) and their productivity increased by 50-70% because they were able to concentrate their efforts elsewhere and that an added bonus was that it eliminated mistakes that they would naturally make when writing code.
As often happens when developing a business, they discovered that this was where their business should really focus and they began to sell their application for 99 Euro. They initially did not expect strong sales, but soon found a customer-base through their work with bloggers who write about PHP, by spreading the word over Twitter and LinkedIn, and by constantly reacting to customer feedback. At this point, the company decides to focus on this alone and begins to business domestically and in neighboring countries (with one exception being their sales to customers in the United States).
At JIC they were advised to increase the price for their application to 299 Euro. They did so and, rather than see a drop-off in sales as they feared, they maintained their business and tripled their profits.
With that, we reach the present day and Rostock-Poplar (a member of the board to whom potential applicants present) enters the picture. Although they were not seeking immediate VC capital, Rostock-Poplar convinces them to accept funding in exchange for his contacts, mentoring, and assistance with branding and localization of the product for local markets.
Company plans to make an impact in Japan, once the product is adapted to the local market. Although there are visualizing frameworks for Java or Ruby on Rails, this is believed to be the only product for PHP on the market. In addition to expanding their geographic reach, the team also intends to compete directly with other companies by developing their own Java and Ruby on Rails program.
+44 (020) 3290 3544
vita at goaleurope dot com