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Hungarian Brickflow, an app designed to allow users to curate social-media slideshows, has just launched its public beta, co-founder Peter Langmar tells us. Langmar, who founded the service with Tamas Kokeny and Mihaly Borbely, says that the company will now seek to focus on user testing and acquisition. In autumn, they will look to raise a seed round.
Brickflow is billed as a hashtag-based storytelling service which allows users to drag-and-drop content from Instagram, Twitter, Tumblr, and YouTube (for now) in a few seconds. For an idea of the service offered, it would be worth checking out this demo of the service.
We are told that content can be aggregated by clicking on a hashtag or by manually opting to drag-and-drop material. From there, the created product can be shared, embedded, or remixed.
In terms of investment, the team behind Brickflow has taken somewhat of an usual path. Although the service has Hungarian origins, their backing has come in the form of an Indiegogo campaign which managed to raise slightly more than $10K (7,640 Euro), 15K Euro from Startup Wise Guys (where they were a member of the Winter 2013 class), and another $40K (30,300 Euro) from the non-equity Startup Chile program. Going forward, Langmar tells me that they will offer a freemium model of their service, with a “pro” account geared towards power users like bloggers, event organizers, and brands.
In terms of competition, Storify is probably the most well-known, but Langmar says that are also competing against Animoto. He believes that Brickflow stands apart from these other services by offering a more visual solution, which is described as being more interactive than a video, but appearing in a player.
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