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Croatian startup Sizem, a website and app designed to help women to find the appropriate bra size when shopping, has won the right to pitch at the TechCrunch Disrupt Europe event in Berlin in October as a result of their successful presentation last Wednesday night in Zagreb. Many of us may not have realized the problem existed in the first place, but to demonstrate the complexity of the task we included an infographics on the subject at the end of the post. . Image by herroom.com.
Having already previewed TC’s tour of the region, I thought that it might be worth covering the winning teams from some of the events. Although a startup like Sizem is in the earliest stages of development, it has already attracted attention from Netocratic and within the local startup community.
In order to find out more about Sizem, I spoke with one of the co-founders of the service, Ana Kolarevic, and she told me about what they aim to achieve, where they’re at in the development process, and how they hope to attract funding. Sizem aims to solve the problem of finding suitable bras by offering instructions which will help women to measure themselves and to then locate an appropriate bra. She tells me about her own frustrations with finding suitable clothing inspired her to develop an SaaS B2B company which would basically act as a “Google Analytics for boobs”, as she puts it.
At the moment, Kolarevic tells that they are bootstrapping their service. However, in recent months, the company has had an impressive series of successful presentations, having won “Best Presentation” at StartupLive Zagreb, winning soon after that at the Zagreb event held by Finnish accelerator Startup Sauna, and at this most recent TechCrunch event. Thanks to their successful pitches, Kolarevic tells that the will not only be able to present at the TC event in Berlin, but also at the 2013 Pioneers Festival in Vienna and the Bloomberg Tradebook Showcase in London (all in October). For the moment, they are incubating at the Zagreb Entrepreneurship Incubator (ZIP), which opened just last year. Thus, although they are currently bootstrapping, they will certainly have a platform in October for raising the funds needed to develop the business.
Kolarevic says that the service will enter beta in a few months and that they intend to launch soon after that. A couple of weeks ago, they received from Austria the first order of their widget and we hope that it is just the first of many. Obviously, it’s difficult to really evaluate the service or discuss many aspects at this time. For now, we just wanted to offer a heads-up about this service which has been turning heads at pitching-competitions in Croatia in recent months.
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