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Mail.Ru Group estimated that the gaming market in Russia has reached $1,35 billion (1,03 billion euro) in revenue in 2012. A couple of weeks ago, we did a post about that the state of the mobile-gaming market in Ukraine and now we are back with a breakdown of the gaming market in neighboring Russia. The meat of the report is more than 20 pages long and in Russian, but those able should give the original a look for in-depth insights on gaming habits and preferences in Russia.
According to the report, the gaming market in Russia has grown from $910 million (692,3 million euro) in 2010 to $1,35 billion (1,03 billion euro) last year. For the purpose of the analysis, the market is broken down into the categories of massively multiplayer online (MMO), social, mobile, casual, PC, and console games. Mirroring the global trend, we see sharp increases in the markets for MMO (75% increase), social (320% increase), and mobile games (450%) and sharp declines for PC (35% decrease) and casual games (64% decrease). The console market increased, but only by 20,5%.
The report also offers insight into the amount of people in Russia who play online (MMO, casual, social, and mobile) games and those more attracted to offline (PC and console) games. According to the report, the percentage has dramatically shifted from 60%-40% in favor of offline games in 2010 to 64%-36% in favor of online games in 2012. Looking at the breakdown of online-game play in 2010, we find that MMOs were once king with 64% of the market, followed by social at 23%, casual at 8%, and mobile at 5%. In 2012, MMOs are still the leader at 47%, but social has now jumped to 41%, mobile has increased to 11%, and casual has shrunk to just 1% of the market.
Beyond this, the report goes on to offer insight into the gaming of males and females, the amount of money that Russians are willing to pay for various games, and the systems that they prefer. There are far too many details to put here, but it is worth mentioning that Android wins the mobile-OS crown with 67% market-share and Playstation takes first place among consoles with 47%. It is interesting to note here that the PSP is the second most popular console at 28% and the XBox 360 can only manage 3rd with 23%. With regards to the genders of gamers, male players dominate one-player games 56%-44%, “client games” 65%-35%, and hold a slight edge in browser games by a 53%-47% margin. When it comes to games on social networks, a large majority of players are female, by a 61%-39% margin. Russians spend an average of 11 euro/month on games, but a plurality (38%) spend less than 7 euro/month.
Looking at the figures on the Russian gaming market, it seems that Russian preferences mirror those of gamers globally. With the explosion of the smartphone and tablet markets, mobile and social games have become increasingly popular and sales of PC games have taken a dive. We have seen some major success stories among Russian mobile-gaming companies with leader Game Insight claiming more than $150 million (114,3 million euro) in revenue last year and with competitor Playtox a few months ago announcing that they had obtained $3 million (2,29 million euro) from Runa Capital. At reported in Forbes, just last month, the percentage of people in Russia who regularly use the internet has soared over the past decade. Unlike in many other countries, where the gaming market may be completely saturated, Russia seems to demonstrate huge potential for sales. According to the Levada poll cited in the Forbes article, 40% of Russians never use the internet. As large as this figure may be, it is an improvement from the 80% figure that said the same as recently as 2007. Russia is quickly becoming a wired country and it will be interesting to watch as developers use reports created by the Mail.ru to try to capture this largely untapped market.
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