Get our rare newsletters
Contact GoalEuropeIf you have questions or need a consultation, get in touch.
Polish site UsabilityTools.com has obtained millions of zloty (no specific figure offered) in backing in exchange for equity from SpeedUp Innovation Fund and Xevin Investments, our sponsor. We are told that in exchange for their cash, SpeedUp Innovation Fund and Xevin will each obtain 16% of UsabilityTools and Xevin-subsidiary Cube Group will obtain 8%. UsabilityTools was co-founded back in 2009 by Dawid Wiener and Bartosz Mozyrko and is based out of Poznan.
UsabilityTools is described as a service which tracks user behavior on websites. This service is designed to help businesses to interact with customers by offering automated testing and a tool for creating surveys and feedback forms, to help employees to interact with one another by offering the persona-creator tool, and and to help sites track visitor behavior by offering tools for recording the visits of individual users, for testing forms, and for A/B testing. Frankly, one of my immediate thoughts when I read about the recording of individual visits was about privacy concerns. Users of the internet have become increasingly wary of companies and services taking and selling their data, tracking their movement without obtaining permission, etc. In this case, the UsabilityTools offers a page where they explain their policies on cookies. They say that they use 2 different first-party cookies, one which logs anonymous, non-personal information about the user’s browsing session for general use and one which assigns users a session ID for use with the A/B testing and visitor recording tools.
In terms of pricing, UsabilityTools offers their services at a number of different levels. Users can opt for monthly or annual subscriptions or can pay in one lump sum. Customers unsure about particularly packages can also ask about custom quotes. The company says that they currently count more than 1,000 businesses as customers.
Back in early February, we did a post on a new fund created by SpeedUp Group and now we are beginning to see the fruits of this creation. In addition to UsabilityTools, SpeedUp Innovation Fund lists investment in 3D-printing service Omni3D. SpeedUp Group has actively invested in various projects, but we have written about them when they recently invested in reading/blogging service BookLikes, when we covered fashion-poll startup Lookmash, and a few years ago when we wrote about mobile app SaveUp. For its part, Xevin has been an even more active investor than SpeedUp Group. Although they’ve invested in a host of companies, some recent stories that we’ve done about them include their decision to back Ukrainian online-retailer Hilt and their move to back Polish Baby’s Secret Club, a shopping club geared towards the parents of newborns.
+44 (020) 3290 3544
vita at goaleurope dot com