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Novosibirsk-based gaming firm Playtox announces that they have raised a $3 million (2,29 million euro) Series A round from Russian VC Runa Capital. According to information provided by Runa, Playtox will use the new funding for increasing its global footprint and further developing the HTML5 technologies used in its titles. Playtox, which was founded in 2010 by Artem Zinovev and Dmitriy Sergeev, says that they have managed to attracted 25 million registered and 1 million monthly active users. Having developed a presence in Russia, we are told that they will now turn their attention to increasing their brand in the United States and emerging markets.
Playtox is an MMOG developer which offers users HTML5-based games that can be played across platforms. In searching the Google Play store for Playtox, I found that their sole offering at the moment is the My Farm game. It has been downloaded at least 100,000 times, but the fact that the description and name of the game are in Russian suggests that its appeal is likely limited to those capable of speaking Russian. Other leading titles from the company include World of Shadows (a reported 15 million players in CIS countries) and Gangsta.
In commenting on the deal, Sergei Beloussov from Runa said that one of the most attractive aspects of Playtox is that they offer games which can be played without lengthy downloads and can be played on different devices. Beloussov also says that he believes that Playtox holds strong potential for growth in revenue, as they are not locked into a particular app store.
According to Runa, Playtox recently announced a partnership with Opera Software, a move which offered it a browser partner and which it believes will help Playtox to develop a larger presence in Russia and other CIS countries. Within the past couple of weeks, Playtox has taken steps to take the company to a new level in announcing the opening of offices in Munich and Prague.
In terms of the mobile-gaming market, there is a great deal of saturation. One of the leading players in the Russian market is Game Insight, which VentureBeat reported in March 2012 as having more than 50 million active users. Another Russian competitor which we have covered in the past is Drimmi, which was sold to Czech competitor WebGames back in November 2012.
Runa Capital is a major player among Russian VCs and we have done too many posts about them to list here, but those interested can take a look. They have invested in companies like X-Cart, Ecwid, Talkbits, uBank, and Gruzobzor, among others.
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