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PostHeads, a social media management tool that facilitates communication within social media teams from the Czech social media agency Bubble, announces that it will launch at the end of May 2013. Currently, the company counts 300 users of its free trial and says that they’re in the process of putting together some finishing touches before launch.
I spoke with founder Lukas Korinek to ask him about the service and he told me that the inspiration for PostHeads was born out of a desire to deal with their own communication frustrations at Bubble. PostHeads aims to help social media agency, a digital agency and a client to communicate effortlessly within the tool to effectively manage social media tasks. Essentially, Korinek tells me that the idea behind the project is to create a unified platform which will help businesses to manage their social-media accounts. The initial product will be pretty basic, but that features to come will include message-scheduling, an “engagement console” for responding to fan comments and questions, and data about customer engagement.
Korinek tells me that the funding for this new project will come from Bubble. Looking at the site for PostHeads, several of the new team members work for both Bubble and on the new project. As far as monetization goes, they will offer pre-packaged deals or users will be able to request a desired number of users and projects that they’d like. Those who go this route can opt for a custom price. There’s no word on the pricing yet, but I think that things will become more clear in a few weeks.
At the moment, I am told that PostHeads has roughly 300 users in their free trial. According to their site, some of their notable customers include Czech companies like Skoda and Becherovka, and Bosch, among others.
I asked Korinek about the competition and he told me that they are competing possibly with services like Vitrue, HootSuite, and Sprout Social. Korinek says that he believes that his company stands apart in that they are focused on the larger picture, as opposed to various tools.
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