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Having given in to the cold weather after nearly 10 years I have signed up for the local gym, only to bail out a month later as my working schedule can hardly fit a daily run much less a proper workout. But this brief encounter left me amazed that gym members wander around with sheets of paper tracking their progress on exercise machines. That in the age of Instagram, Facebook and online social discovery, eh?
So this is where Sportlyzer comes in.
Sportlyzer, which originally was thought of as an online trainer only for outdoor sports, has now also entered the sport clubs domain (but more the competitive sports clubs than fitness, the founder of Sportlyzer Tonis Saag corrects me).
The new software will allow trainers track progress of the amateurs or professional athletes, or allow them do it as well. According to Saag, understanding correlations between the exercises and results can bring a significant increase in the athlete’s performance and raise the quality of coaching if the trainers can use data properly. Additionally it is possible to keep track of the membership fees, and various information about the users such as information about health, emergency contacts or sport’s history.
The original features that help outdoor athletes track their progress by recording their exercise diary will remain, and of course the startup offers social sharing features.
The idea is a good one and can certainly make difference in the training process. The question is all about having a marketing budget to go after the long tail of small businesses educating them about the value of the product. We do not hold our breath that people will continue socially-sharing their workout details as this appears to becoming a faux pas (at least in my social network). So, the founder and CEO of Sportlyzer Tonis Saag may want to bring investors on board to radically change the way things are done in the sport clubs as well as perhaps gyms.
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