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Ukrainian comment-manager Hypercomments has made inroads in the Russian and Ukrainian internet and is now seeking to make its mark in the United States. Here is how it works.

Hypercomments system allows commenters to highlight a particular part of a text and comment it, or respond to other commenters. Other services provided include integration with social networks, the import and export of comments, and real-time comment moderation. This way readers comment more frequently.

I had a chance to speak with Maria Gurina from PrivantBank, which funded this startup, and she told me that the project has already done well to penetrate the Russian and Ukrainian markets. Since the service was launched in February 2012, it’s been integrated into 5,600 websites and has attracted 156,000 users. Their most notable examples of usage of the HyperComment system include website for TV Rain (the largest online TV station in Russia), addmeto.cc (the blog for Grigory Bakunov, the IT director at Yandex), and PrivatBank’s own electronic document management system.

In order to monetize the service, HyperComments offer 5 packages, ranging from free to $360 (273 euro) per year. Prices vary based on the level of customer support required and the number of sites for which the service is needed.

Gurina tells me that they consider Livefyre and Disqus to be their primary competition as far as commenting systems go.

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