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It may look like this week has showed millions of investor funds on CEE startups, truth is, we are a little behind on reporting Celtra funding story which took place in January this year. Better late than never, I suppose.
Slovenian startup Celtra has announced that it has obtained $4 million (3 million euro) in Series B funding from SoftBank. In terms of raising funding, this is another big success for Celtra, as they’ve already raised $5 million (3.8 million euro) from GrandBanks Capital and Fairhaven Capital in an A round. Slovenian investment firm RSG Capital backed Celtra in 2009, prior to these more recent deals.
Celtra’s business is in rich mobile advertising tools. They offer a rich ad-creator tool, but what stands out is their tool for creating Facebook media posts. This service has allowed them to be the first mobile rich media company to become a Facebook Preferred Marketing Developer (PMD). The company reports to work with 4 out of 5 mobile ad networks, over 8 out of 10 top media agencies, and reported 300 times revenue growth year on year.
Celtra was founded by Mihael Mikek, Matevz Klanjsek, and Maja Drolec and was incubated at Babson College. As far as plans go, Mikek says that the company will be doubling the number of employees to 100, will be expanding into Japan, and will be moving their product development team to San Francisco.
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