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Back at the beginning of December, we wrote that Russian multi-millionaire Oleg Tinkoff’s new company, Tinkoff Digital, was planning to launch a new real-time bidding (RTB) advertising service called DataMind. Today we’re told that they’ve signed an agreement with Yandex, the Russian search provider which recently became the 4th-most used search engine in the world and remains the most popular in Russia to buy the online advertisement inventory from Yandex for DataMind.
DataMind’s demand-side platform is the first in Russia that allows advertisers to bid in real-time based on cost-per-impression, which the amount that advertisers pay per view, or on cost-per-click. The company’s CEO, Anna Znamenskaya, says that this partnership with Yandex will allow DataMind to make a billion impressions per day.
Tinkoff Digital launched back in June 2012 with $20 million (15 million euro) raised from Goldman Sachs and Tinkoff himself. The company was founded to invest in new projects and develop new technologies, but they announced in December that they were already sinking $5 million (3,75 million euro) or ¼ of the company’s budget into this new RTB. The company states that they expect that the Russian advertising market will reach $4 billion (3 billion euro) by 2015 and that RTB will comprise roughly 18% of revenue.
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