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There are funding news from several different CEE countries this week, and one of them is Ukraine, where startup A-REALITY has announced that it has raised $75,000 (56,000 euro) from local investor Eugenia Dubinskaya. The investor is president of holding company Best Business Group and Ukrainian consulting company BayView Innovations accompanied the deal.
This company was founded in August 2012 and specializes in augmented-reality technology, which will enable computers in public places to recognize non-verbal human gestures.
Anna Doroshenko, founder of the project says that this technology does not require special equipment on the part of the user. Rather, it is similar to that being produced by British startups Total Immersion and AppShaker. Here for example is a video by AppShaker in a project sponsored by CocaCola:
In essence, A-REALITY will produce technology which can be used with public areas and will enable passersby to view themselves interacting with specially developed large screens. Doroshenko even says that they may end up attempting to create 3-D holograms capable of interacting with the user. I’m told that the ultimate goal here is to provide unparalleled opportunities for interaction between brands and customers and that the company wishes to increase brand awareness, drive sales, and entertain users with the technology that they will be developing.
This new funding will be directed towards building a better product, which the company expects to be able to provide to airports, shopping centers, museums, and other public places.
We’re told by Alexa Dovgopolaya of BVU Group that supports startups in Ukraine, that the project was presented to investors on January 22nd and an agreement was reached by February 5th, so it was one of the quickest agreements in Ukraine in the past couple of years.
According to Doroshenko, Ukraine has an unfortunate reputation as an outsourcing country and this project is partially aimed at demonstrating that a Ukrainian company is perfectly capable of providing high-tech products for its own use. Once created, the technology can then be taken to the global market. Doroshenko adds that at this time they are working towards building the product and to hiring the talented individuals that they will need to do so. On the other side, Eugenia Dubinskaya says that the experience and competency of Doroshenko, combined with the development plan put forth by the company, are what convinced her that this is a project worthy of investment.
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