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StartupAfisha has reported that SailPlay, a Russian startup which offer reward points to consumers for making purchases at various stores, has obtained an undisclosed amount of funding from Altair Capital, a venture fund headed by Russian Igor Ryabenkiy (other investments include LikeHack, Gfranq).
From the perspective of the user, SailPlay’s service is simple and straightforward. Upon making a purchase at a participating retailer, the user then enters his or her phone number into an Android tablet located next to the cash register. Having accumulated various levels of points, users may then go to the company’s website and redeem them for prizes. There are push notifications to inform users about the new offers. For online shops, the integration with the app is seamless, and a brick-and-mortar store will need to place a mobile device at the point of sale.
SailPlay was founded in November 2012 by Leonid Shangin, who now works as the CEO of the company, and Yakov Filippenko. Altair Capital is an established venture fund which invests largely in Russia, but also has some holdings in the United States. In addition to SailPlay, the VC’s investments include Travelata (a leading Russian online travel agency which we covered when it received funding from the Czech company Invia), a startup that specializes in assisting users to learn English called LinguaLeo, and ToutApp, a startup which provides software that allows users to keep track of emails that they’ve sent.
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