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Latvian address book for iPhone Cobook hit the iTunes store a week ago to the rave reviews on TechCrunch, The Verge and other blogs. A week later it has reached number one position in Brazil for productivity apps, and top 5 overall.
To put it simply, Cobook is an address book for iPhone, which integrates contact-specific social media feed. The app, which replaces the iPhone address book, allows you to bring in contacts not only from your existing address book, but also from your social networks. Browsing each contact is enriched with a social media image and the news feed, which is delivered within the app. It was super-easy to install. Using it is pretty straight forward too although I still struggle with the LinkedIn integration (possibly because I entered a wrong login details, and changing them unfortunately is not an option yet).
When I first reviewed Cobook (then an address book for Mac), I was put off by the fact that one needed to manually input the contact information, although it found people in the social media automatically. As a blogger (and an owner of Sony Vaio laptop), I prefer to scan large volumes of business cards with a card reader coupled with a boring desktop software such as DYMO Cardscan, which offers standard character recognition and syncing options, as well as automated search of that person on social media (which admittedly has hiccups).
Once I have all those contacts in my iPhone address book, Cobook does the magic of bringing my contacts’ social media profiles and newsfeed, which can come handy if I wanted to check what the person I intend to call, was up to recently.
The company is founded by two brothers Kaspars and Janis Dancis, and seed-funded by European startup accelerator HackFwd.
Apparently a new release of Cobook will have premium features, targeting business users. Stay tuned.
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