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Last week Poznan-based Zapstreak launched its Android SDK for an app streaming (and we are a little late with the coverage). The company enables app developers to offer their app users a streaming functionality. This way, a user of an Android device, similar to Apple’s AirPlay, can streams apps to a TV, sound system or any other device, as long as it is connected to the same WiFi system.
Stefan Bielau, seed investor in Zapstreak, told me that it takes between 4 and 6 hours to learn the toolkit, and it is priced at $29 per month, targeting mobile development studios.
So far over 1000 hours of content have been streamed during the beta tests in October. The apps using the SDK include music, photo apps, telco apps and even an app that pushes media from Bluetooth headsets.
The company’s main competition is the preinstalled Android functionality for app streaming, but it only works with a small number of TV sets, as it requires a particular type of inbuilt hardware and an industry standard Mirrocast (more on Slashgear).
The next big thing for Zapstreak is to beam gaming sounds from the mobile device to the surround sound system. iOS and Windows 8 SDKs will be available by the end of this year.
Zapstreak market may be defined by the number of app publishers, of which Xyologic tracks nearly 480,000. Adding the pricing to the market size, Zapstreak’s total market potential is around $167M.
For the end users: if you have seen Jamie Oliver on TV, and purchased his Android app for Euro 5.99, you can put him back on the screen if his app developer used Zapstreak SDK. Funny enough one can also buy a vintage VHS of the Naked Chef on Amazon for the price of this app.
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