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ContextBroker aims to simplify marketing by enabling firms to manage ad-budgets, and advertising campaigns from one central location. What is special about the service, is the automated process of optimizing cost per click, while retaining optimal positions in the advertisement bloc.
The product is likely to be available in mid-2013, so I would expect that more information about them will become available in the coming months.
As for the investors, we wrote back in late-October that the Moscow Seed Fund. Not long after announcing its first investment, $300,000 (about $230,000) in TeachBase, a startup which offers a remote-tutoring service, the fund has moved quickly to back this new project. As for Softline Venture Partners, ContextBroker will become the 9th investment in their portfolio, which includes various Russian internet-startups.
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