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The Czech-based company SocialBakers, which specializes in analytics of social media, has announced that it has secured $6 million in funding from Index Ventures, probably the most wanted investor in the 2.0 world. Having been founded in 2008, the company’s analytic software has already attracted the attention of such international brands as Kraft, Samsung, GE, Lufthansa, and Peugeot. Further, while based in Prague, the company already maintains an international presence with offices in London, Munich, Paris, and San Francisco and has recently opened up operations in Sao Paolo, Mexico City, Dubai, and Istanbul.
In recent years, the growth of social-media sites such as Twitter, Facebook, Google+, Linkedin, Youtube, etc. has created outlets through which companies large and small might reach potential customers. Unlike television, radio, or print, social-media sites present an outlet through which consumers are able to actively respond to marketing campaigns that companies develop. SocialBakers attempts to assist businesses by providing software which allows them to track the success of their campaigns and marketing efforts and enable them to develop means for better reaching potential customers. More specifically, SocialBakers assists businesses in reaching customers by providing various data regarding the degree to which customers respond to campaigns and data offering comparisons between companies (offering clients insight into how well their campaigns matchup against those of their competitors). As social-media offer companies a more cost-effective and flexible way to market their products and services, it becomes a preferred choice of communication over television and radio
Jan Rezab, the site’s founder told TechCrunch that the company intends to use part of the funding to make it so that clients have access to the platforms which their companies use as default coverage. Further, SocialBakers has expanded at a tremendous rate and it’s reasonable to believe that its global ambitions have not nearly been satisfied. According to the company, in just 4 years, SocialBaker has attracted the more than 1 out of 5 members of the Fortune 500 list and become the most-cited location for statistics on global media, with more than 10 million pages and places indexed. Already maintaining offices on several continents, it’s possible that this expansion merely represents the beginning for this young Czech company.
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