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Just recently I came across a pretty nice looking app Viddy that enables users to capture, share and discover videos through its iOS app and the web.
Today Russian venture fund Runa Capital has announced an investment into the ClipClock, a place to share, search and watch videos, that replicates Pinterest layout. The total amount of funding is $2,5 million. The company has received a $50,000 grant from Microsoft Seed Fund. It launched at Demo Fall 2012 Conference.
Basically, both services utilize the social graph, mobility that allows capturing videos and Pinterest-like content discovery laid out neatly on the screen in front of the user (or in a mobile app).
ClipClock’s main difference is in enabling viewer edit existing uploaded videos in YoutTube or Vimeo to bookmark the most relevant moment to share.
Both services rely on Facebook for the viral effect of broadcasting what one watches on each channel in SocialCam style (thankfully Viddy warns you about this and tells you about the broadcasting On/Off button). Inviting or following Facebook friends is also an option, and you can discover interesting but only video content through them. For example, with help of ClipClock I could see what videos Serguei Beloussov (the founding partner at Runa) shared via Facebook in the past few months (one of them was a cartoon!)
I have a feeling that the video space is becoming too busy (video discovery with Shelby.tv, curated lists and video bookmarking with WatchLater), while YouTube is introducing social elements into its service as well. Following and video discovery is already there and it suggests people to swap their nicknames to the real name of their Google+ accounts (social graph is surely to follow at some point but it is down to Facebook vs Google debate to see if it will have any value). An instant upload from a mobile app should be a no-brainer. So we shall see.
I wish I had time to watch videos, but in the meantime it was fun writing this post.
Last week Runa Capital together with Intel Capital invested $4 million in Eruditor, Russian online marketplaces for freelancers and businesses in healthcare, beauty and tutoring, but I ran out of time to post it. Read more here (where else?).
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