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Fresh off the press is the news of Alexander Galitsky’s fund Almaz Capital backing Russian social recruitment platform Pruffi, according to Russian Vedomosti. Almaz invsted $1,2 million in exchange for nearly 30 percent of the company, to help its platform Pruffi Friends expand geographically.
Pruffi was founded in 2010 by the former head of talent acquisition at Mail.ru Alena Vladimirskaya. Pruffi Friends is an app, available for most mobile platforms as well as social networks such as Facebook, Odnoklassniki and Vkontakte, which allows users make candidate recommendations in exchange for rewards. Employers pay only for successfully filled vacancies. The app has been installed 300,000 times, 3,500 people leave over 15,000 recommendations per week. The app has helped close 300 vacancies.
BranchOut, a US-based analogue, which is aggressively using social graph to “suck” new users into the system (I have no experience with Pruffi Friends).
Pruffi’s monthly revenue ranges between 37,500 and 75,000 Euro per month depending on the season, according to newspaper.
Image by Lioba Schneider.
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