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Home » Funding News » Russian Almaz Capital invests $1,2 million in the social recruitment platform Pruffi

Russian Almaz Capital invests $1,2 million in the social recruitment platform Pruffi



startup russia, venture capital russia

Posted by: Natasha Starkell  Tags: almaz capital,pruffi  Posted date:  August 30, 2012  |  No comment


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Fresh off the press is the news of Alexander Galitsky’s fund Almaz Capital backing Russian social recruitment platform Pruffi, according to Russian Vedomosti. Almaz invsted $1,2 million in exchange for nearly 30 percent of the company, to help its platform Pruffi Friends expand geographically.

Pruffi was founded in 2010 by the former head of talent acquisition at Mail.ru Alena Vladimirskaya. Pruffi Friends is an app, available for most mobile platforms as well as social networks such as Facebook, Odnoklassniki and Vkontakte, which allows users make candidate recommendations in exchange for rewards. Employers pay only for successfully filled vacancies. The app has been installed 300,000 times, 3,500 people leave over 15,000 recommendations per week. The app has helped close 300 vacancies.

BranchOut, a US-based analogue, which is aggressively using social graph to “suck” new users into the system (I have no experience with Pruffi Friends).

Pruffi’s monthly revenue ranges between 37,500 and 75,000 Euro per month depending on the season, according to newspaper.

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About the author
Natasha Starkell
Twitter LinkedIn Facebook  Google+ Natasha Starkell is the founder and CEO of GoalEurope, advisory firm focusing on technology investment and software development in Russia and Eastern Europe. Prior to starting GoalEurope she has worked in the field of finance, mergers and acquisitions, corporate strategy and offshore outsourcing at Unisys Corporation in Switzerland and United Kingdom. She has an MBA degree from London Business School. She speaks Russian, English and German. She lives in Northern Germany.



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