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Home » Innovation » B2B » Russian Internet deals steer into PE space: B2B Center raises $ 45 million

Russian Internet deals steer into PE space: B2B Center raises $ 45 million



private equity russia, investment russia

Posted by: Natasha Starkell  Tags: alpha associates,b2b center,davinci capital,insight,Runa Capital  Posted date:  June 1, 2012  |  No comment


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When Accel backed Russian free online classified platform Avito with $75 million, the deal had a look and feel of a venture investment, an ambitious attempt to build a Russian eBay. Yet Russian online procurement platform B2B Center selling a minority stake for $45 million comes across as a less risky, more private-equity-type deal.

B2B marketplaces were hot ventures build back in the hey days of Web 1.0 in early 2000s. Since then a number of global marketplaces have grown into more mature companies such as Tradekey and Alibaba.

B2B Center, whose shareholders included Alexander Boyko and Mail.ru, is an electronic marketplace, which enables businesses to trade through auctions, competitive tenders, and complex negotiations. It offers over 30 types of trading procedures. Its daily trade volume ranges between $70 and $300 million, and the company is responsible for 80 percent of the Russian B2B electronic trade.

It is no surprise then that B2B Center’s new investors include private equity firms such as Da Vinci Capital (EPAM, MICEX RTS exits) and Swiss Alpha Associates (EPAM, Ozon, AVG). Insight Venture Partners, a global PE and VC firm, which backs growth stage companies, has also participated in the transaction.

What is more interesting, that and Runa Capital with a higher appetite for risk and a broad portfolio of seed and early stage businesses, has invested in B2B Center as well. It’s got to be a risk diversification strategy then.

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About the author
Natasha Starkell
Twitter LinkedIn Facebook  Google+ Natasha Starkell is the founder and CEO of GoalEurope, advisory firm focusing on technology investment and software development in Russia and Eastern Europe. Prior to starting GoalEurope she has worked in the field of finance, mergers and acquisitions, corporate strategy and offshore outsourcing at Unisys Corporation in Switzerland and United Kingdom. She has an MBA degree from London Business School. She speaks Russian, English and German. She lives in Northern Germany.





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