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Paolo Borella, the coach of Startup Sauna told me recently about AppCampus, which he is involved in. This is a global initiative based in Finland, which aims to find and back new app ideas for Windows Phone and Nokia platforms.
To get to the gist, a developer with a great idea for a mobile app will have a chance to receive between 20’000 and 70’000 Euro grant to create an app for either of the platforms.
A project must be admitted to the program, having gone through a 4-week review process. After completing an application design review, the developer receives 30 percent of the funds and the rest comes once the app is certified and available on Windows Mobile Marketplace or Nokia Store.
In a way, just like Startup Sauna has pioneered “an open source” accelerator model with startups, AppCampus applies it to finding and backing Microsoft and Nokia apps. In a similar manner the program offers not only cash for zero equity, but also coaching and training as required to help developers find team members, pilot customers and business partners.
Just so that you know, there was interest from 4’000 individuals and a great number of companies from 31 countries, according to the Head of AppCampus at Aalto Center for Entrepreneurship Pekka Sivonen. But there is enough money still: Microsoft and Nokia will invest up to 18 million Euro into the AppCampus program until the 2015.
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