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UPDATED: The winner of Ukrainian Startup Global Rating, ExpoPromoter is not technically a startup. It is not technically completely Ukrainian either, as its HQ is in London, UK. The company was launched by Hennadiy Netyaha back in 2007 when it offered its first expo calendar. Then it was a free service, without practical monetization opportunities. To start it off moderators used to add events, and slowly organizers saw the value in the calendar and began adding their events as well. Now the registration is pretty much automated.
Since September 2011 ExpoPromoter offers TicketForEvent service, a widget for the website of exhibitions organizers to enable them to sell tickets. It does not disclose its turnover, but over the past few months it saw over 700 clients installing the widget and selling over 77000 tickets. The difference between TicketForEvent and Eventbrite is that the latter also allows anyone to create an event, whilst TicketForEvent is a widget for the existing websites. The main geographical market of TicketForEvent is Russia and CIS. Alas only yesterday the aggressively growing Russian Internet factory Fast Lane Ventures announced launch of its own ticketing service Eventmag.ru. We shall see who will become the winner.
Additionally the company enables online media integrate conference calendar in their websites and share revenue when they direct customers to the expo organizers through cost per click, cost per each individual ticket purchased or cost per lead.
The event organizers (let us stick to expos rather than conferences) can also submit their trade fairs into the online directory, which enables geographical and industry-based classification.
In addition to listing the exhibitions, ExpoPromoter also offers nearby hotels through its HotelsForEvent service, leveraging its hotel reservation facility which is integrated with 9 online booking systems, such as Booking.com and offers over 235,000 hotels.
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