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Achoo is a new way to say “achievement”, and a name of a professional network from Estonia for freelancers and consultants. Its tagline is “socially accepted bragging”, and its focus is on sharing its members’ achievements rather than positions or client names. It launches today.
LinkedIn, whose profiles are structured as CVs, does not allow sharing achievements very well, according to Achoo co-founder Andrus Purde. Purde, who himself has been doing freelance work for a number of companies such as Flattr, Skype and Pipedrive, came up with an idea after he experimented with a Talentag, a professional social network based on crowdsourced profiles, which did not get sufficient traction.
The format is an interesting one but the question is whether the startup will get a critical mass of users to become a reference point and a search database for freelancers. Another issue is how to verify that those achievements are true. At the moment freelancer marketplaces such as Elance or Odesk have standardized test results and a reliable reference system based on feedback from the actual paying customers.
Achoo launched its private beta in February 2012 and has a couple of hundred of beta users. Users can list their clients and skills, and follow other people. Once you log an achievement, you can tag other contributors in it. Others can “high-five” the achievements of others.
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