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Jiri Kopsa, the founder and CEO of Czech startup Proactify, the proactive online selling techniques company, shared with GoalEurope that they raised $100 000 seed funding from curiously named Absurd Capital and Rockaway Enterprises.
According to Kopsa “eshops are just like paper catalogs – uniform for every customers. We help ecommerce sites present different products to individual customers, aiming to increase sales”.
I suppose the company will deploy recommendation technology to tailor shop offering to individual customers. We have recently mentioned two Hungarian companies GravityRD and Scarab Research, cloud-based shopping recommendation software. However Proactify team does not disclose the secret sauce which will go into its sales boosting magic.
Currently Proactify is in beta, and collaborates with sconto.cz, the Czech online furniture store, owned by German firm Höffner. Proactify is a Startup Yard accelerator alumnus, which has recently raised small “pre-seed” round.
Startup Yard accepts applications untill March 15, looking to select 5 to 8 companies in Internet, mobile and media. Teams get $10.000 for 10 percent of the equity, and will be mentored by 25 experts from all Europe.
Oh yes and the cover photo: it refers to another revolutionary customer conversion tool from the last century. See the full story here.
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