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Home » Innovation » B2B » What a day for Credo Ventures: investment in Brainient and a launch of Beepl
What a day for Credo Ventures: investment in Brainient and a launch of Beepl
Posted by: Natasha Starkell
Tags: beepl,Brainient,Credo Ventures Posted date:
January 17, 2012 |
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Czech Credo Ventures scored two posts on TechCrunch yesterday (one of them was mine), announcing an investment in Brainient, a video advertisement technology platform with Romanian roots, and launching Q&A service Beepl, whose R&D team is based in Czech Republic. Here is more about them.
Brainient, which initially received an investment by Seedcamp helps increase performance of video ads. Run by Romanian Emi Gal, the company develops tools to include interactive elements into video ads, and a personalized video retargeting platform BrainAds. Credo Ventures lead the current round of $1.8 million. Other investors in Brainient includes Atlas Ventures, Estag Capital, Sherry Coutu and Dave Mclure’s 500 Startups. Originally Brainient was selected as a winner of Seedcamp in 2009 and raised $800 000 shortly thereafter. Watch Emi Gal talk about Brainient in this video created by 500 Startups.
Another company Beepl,which received $400 000 seed capital from Credo Ventures in July 2011 has launched its semantic Q&A services. The company has been co-founded by ex-TechCruncher Steve O’Hear who has left blogging profession to build a better alternative to Quora. Beepl is based on the premise that the questions should be directed to the subject matter experts to improve the quality of responses. It deploys semantic engine to analyze users’ profiles and their social network data to channel suitable questions to them. Rather than a Quora, which often attracts comparisons with Wikipedia, Beepl is more a social platform: the same question can be asked more than once as users, questions and experts change over time. Its business model is going to be advertisement based, which is expected to be particularly effective when linked with buying intentions.
Congratulations to Credo Ventures as we here at GoalEurope continue to watch its investment activities with interest in anticipation of Credo Week 2012.
About the author
Natasha Starkell
Natasha Starkell is the editor of GoalEurope. Prior to starting GoalEurope she has worked in the field of finance, mergers and acquisitions, corporate strategy and offshore outsourcing at Unisys Corporation in Switzerland and United Kingdom. She obtained her executive MBA at London Business School and worked with a number of exciting start-ups from Russia. She speaks Russian, English and German. She lives in Northern Germany.
Natasha Starkell is the editor of GoalEurope. Prior to starting GoalEurope she has worked in the field of finance, mergers and acquisitions, corporate strategy and offshore outsourcing at Unisys Corporation in Switzerland and United Kingdom. She obtained her executive MBA at London Business School and worked with a number of exciting start-ups from Russia. She speaks Russian, English and German. She lives in Northern Germany.
