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During the Credo Week which took place in late summer of 2011 I met Daniel Ackermann and and Filip Topol of Mediatoolkit in Zagreb, Croatia. They offered me to try it out  and I have been using Mediatoolkit ever since to see what online content gets shared the most. See the video for more details.

Mediatoolkit has been conceived with journalists and editors in mind to help them identify the most shared news and hot topics which are likely to drive visitors to their websites. It also helps looking at competitors’s content to see which posts generate the most buzz.

To use the service one needs to add website addresses to track (say TechCrunch, Mashable, Gigaom) to see the list of blog posts ranked based on the number of Facebook shares. The speed of sharing is also taken into account, so the most trending posts are shown at the top even if they do not have the highest number of “likes”.

When it comes to tech blogs, the material that is being shared the most, relates either to Google or Facebook, has “Top 10” list or “a guide” in the title or features a yellow-press-type headline. For example, the most shared post (over 1000 likes) on Mashable over the past 3 days is called “Facebook Timeline Doesn’t Show in Internet Explorer 7”, the most shared post from TechCrunch in the last month was about Facebook timeline being available to users worldwide, by Robin Wauters  (over 3300 shares), whilst Gigaom’s top pick of the month “Why 2012 will be year of the artist-entrepreneur” was shared 1762 times.

With Mediatoolkit one can simply identify the most popular content across the web and use as see fit. It is free for now, see if you can get an invite.

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