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Ruslan Fazlyev, the founder and CEO of Ecwid runs his company from Ulyanovsk, Russia, but 40 per cent of its clients come from the US, and the rest are scattered across 174 different countries.
There is an increasing number of options for businesses to choose from when they decide to start selling online. A company can build a web shop from scratch using Magento, Shopify, Moonfruit, Volusion or any other ecommerce platform or a website building tool with an ecommerce functionality. A merchant can also bet on Facebook commerce by going with Payvment, which creates online stores on Facebook and unite them into one virtual shopping mall.
Frequently however, a typical small business would already have a website. In this instance Ecwid is a simple solution which works with WordPress, Drupal, Tumblr or any other CMS. It also allows creating an online store on Facebook, LinkedIn, MySpace and enables various payment options including Paypal, Google Checkout and Authorize.net.
Direct competition of Ecwid includes Wazala! and Sellaround. Wazala! Is a Boxador company which has raised $250 000 investment to date, according to the Boxador CEO Firas Bushnaq. It has nearly 5000 stores with 80% of them in the US.
Sellaround is from Germany. It has over 2000 merchants, but only 15 per cent in the US, according to Adrian Thoma, its CEO. Having attracted seed funding (6-digit figure), yesterday Sellaround announced that it will provide a while label ecommerce solution for a Swiss auction site Richardo.ch.
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