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Nokaut, the third largest Polish ecommerce webiste is planning its IPO. In fact, the co-founder of Grupa Nokaut SA Michal Jaskólski has just completed the road show this week, aiming to raise $15.5 million to finance its growth through acquisitions.
Nokaut is a comparison shopping engine, which aims to take on Allegro Group, the leading Polish ecommerce business, competing for the number of unique monthly visitors (UMV). By acquiring Skapiel.pl, its direct competitor, it intends to gather 4.1 UMV, becoming the second most popular ecommerce website beating Groupon’s 3.7 million UMV (source: Megapanel PBI / Gemius, September 2011).
It is actually quite useful to look at the financial figures to get a prospective on Poland’s ecommerce market, given that it is the third largest eastern European country. Nokaut’s business model is based on cost per click, so by looking at the total revenue, one must bear in mind that Polish ecommerce market is much larger. The company expects to earn $6.2 million in revenue in 2012, with net profit of $2 million. According to Nokaut’s press release, Polish ecommerce market reached $5.3 billion in 2011 but expects to double by 2015.
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