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GoalEurope provides advisory services in the area of nearshore software development in Russia and eastern Europe. We also support investors and technology firms in the region. Read more about our services
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Startup Yard company Proactify gets seed funding
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Startup Yard, the Czech startup accelerator which will demo its current batch of companies in Prague (28 November) and London (1 December), has today announced funding news. One of its incubated companies Proactify has received a seed funding (I am not sure, pre-seed funding is the right term) of Euro 40 000 in exchange of 12.5 per cent of the equity. Their backer is Jan Barta, one of the Startup Yard investors.
Proactify team was formed in April 2011 to work on a solution to improve personalized selling advice by the ecommerce merchants to increase convertion rate of the visitors.
According to the Startup Yard blog, the team is going to spend this generous sum of money on growing both development AND sales teams. This tells you how much more cost effective it is to start a business in central and eastern Europe.
Startup Yard invests Euro 6’000 into the teams in exchange for 10 per cent of the equity, or, if funding is not needed – takes 5 per cent for mentorship only.
About the author
Natasha Starkell
Twitter LinkedIn Facebook Google+ Natasha Starkell is the founder and CEO of GoalEurope, advisory firm focusing on technology investment and software development in Russia and Eastern Europe. Prior to starting GoalEurope she has worked in the field of finance, mergers and acquisitions, corporate strategy and offshore outsourcing at Unisys Corporation in Switzerland and United Kingdom. She has an MBA degree from London Business School. She speaks Russian, English and German. She lives in Northern Germany.
Twitter LinkedIn Facebook Google+ Natasha Starkell is the founder and CEO of GoalEurope, advisory firm focusing on technology investment and software development in Russia and Eastern Europe. Prior to starting GoalEurope she has worked in the field of finance, mergers and acquisitions, corporate strategy and offshore outsourcing at Unisys Corporation in Switzerland and United Kingdom. She has an MBA degree from London Business School. She speaks Russian, English and German. She lives in Northern Germany.
