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Today I am attending How to Web, learning about new startups. Here is a summary of the pitches from today.

Appscend

Romanian Appsend is there to solve skill shortage of mobile developers. It is true, that it takes the whole year to train a Java developer to learn to program for Android, and about the same time to train an object-oriented programmer in iOS. 

Appscend, founded by Sebastian Vaduva and his two partners, is a platform and a markup language, which reduces the hours required to learn how to build mobile apps and subsequently create them. Developers, save time by an order of magnitude. Besides, the company also hosts apps, and provides download statistics, as well as a push notification service. The business model is subscription-based (between 19 and 99 Euros per month). Peter Barta is an angel investor.

Easyling

I covered Easyling yesterday but was still curious if the presentation about this crowdsourced website translation service will address the target types of the websites. 

The competitor of Easyling, Smartling.com is free up to 5000 pageviews per month, but charges subscription from $99 (20 000 pageviews) to $249 per month (100 000 pageviews). Unlike Easyling, Smartling does not provide the crowd to translate the website. I stick to my idea that having the crowd provided, tested and managed by Easyling is a great value proposition. Just to remind you, Easyling charges 1 Euro ($1.4) per 1000 pageviews. 

Fonii

Fonii analyzes your mobile phone bill, focusing on International calls, roaming charges and data traffic. It gives a detailed statistics of your calls, even showing the telephone numbers the user dialled. What is really valuable is how the tool calculates how much money the user can save by switching to an alternative tariff, based on the current cost analysis. I think there may be an issue in Germany to analyze data on the telephone number level as this data are not easily available.

Socialook

Socialook from Romania is solving the never-ending problem of a sales person who needs to get to the right people in a prospective client organisation. To do that Socialook proposes to analyze Twitter, Facebook and other social media to find what I would call an “excuse” to engage with a target individual, or get an introduction through the user’s existing connection that has had been in touch with the that individual in the past. 

It can also be helpful to find information of a relevant investor which has funded a company in a similar field (obviously, this information must be in a public domain and social media first). 

It is the second company Horatiu Mocian has founded. Gerard Baz, previously the head of MSN Europe, is the angel investor.

Spotie

Croatian Spotie deals with an event problem. Provided that people actually use the tool to upload current photos, make comments and connect with other people who are present at the event, you can learn from it about what is happening around you right now. The tool aims to solve the problem of attending the event or a place which is either closed, or not very popular. And did I mention it, you can also chat up a girl via the app, if she is around, uses the app, and is inclined to meet new people.

The company, which got angel investment in September 2011, is run by Nebojsa Veron, and has total of 9 people working on this mobile app.

More startups will be presenting tomorrow, so come bck for more tech business ideas tomorrow, and the announcement of the winner.