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Saving itself an online advertisement budget, Czech online store Mall.cz lures its customers into buying while they are waiting for the next train.
Yesterday in a creative attempt to boost its revenue, Mall.cz covered the walls of the Prague underground stations with ads of its product range, selected to be suitable for a quick buying decision. The customers can scan a QR code of a product with a mobile phone and purchase it immediately online. The product range includes 35 products, amongst them nappies, razor blades and a washing detergent.
As reported by Czech Lupa, the choice of the underground stations was determined by the number of passengers and their proximity to the shopping centers, which will surely annoy the competitors. The action will continue until the 15th of December 2011, generating not only sales, but also a great deal of publicity for the company. Once the people will get acquainted with the idea, they just might continue buying from Mall.cz saving time by completing their shopping errands during their idle time. As long as there is an internet connection that is.
Tesco Korea, which operates under Homeplus brand, has carried out its underground campaign in Seoul recently, and increased its online sales by 130%, becoming the first online supermarket in the country. Tesco remains a leader in the supermarket innovation, but probably struggles with a mobile connectivity on the London Tube.
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