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Hungarian Prezi is used by at least 5 million people. The cloud-based presentation tool with a zoom functionality has become a Hungarian success story. Now Prezi is at the center of tech entrepreneurship in Hungary, having hosted Startup Live Budapest contest last weekend.
The winner of the contest is 4Issues, which aims to maximize positive brand exposure of corporate charitable donations. The champion of the idea is Peter Farago, whom I have already met in Budapest during the Credo Week. Here is more on the business idea.
With 4Issues Farago and his team look to increase the social awareness of the corporate charity efforts, offering the Facebook audience the power to distribute charitable budget for four different causes. This approach enables brands to communicate with the target audience directly, increase visibility of company’s work for good causes, while leveraging the viral aspect of the social network.
SocialVibes, which improves effectiveness of advertisement by connecting brands with social media audience, also offers a charitable giving platform. The users of this platform have to work a little harder than 4Issues suggests. The amount of donation by a brand which goes to a particular cause is directly related to the user’s activity in promoting the brand in social networks. SocialVibes claim to have raised $700 000 so far.
4Issues will offers a platform to spend the money already allocated by the corporations for charitable purposes. When not improving brands’ reputation with 4Issues, Farago is growing his crowdsourcing business, which allows transcription work, telemarketing projects and multi-lingual website translation done in record time. More on that later, once the company is out of the stealth mode.
In total 14 teams were formed over the past weekend. Startup Live Budapest organizers included the Start Europe, which brought us Startup Week Vienna, Ustream, the US and Hungary-based live interactive broadcast platform and Kitchen Budapest, a new media lab for cross-disciplinary teams, sponsored by Magyar Telekom. A mentor from LogMeIn, as well as an unidentified angel investor have also participated at the event.
A multiplayer mobile game AnimoCity was given an award by Colabs, Budapest-based seed accelerator, and European Entrepreneurship Foundation rewarded Mindenki.hu, which has been described as a quantum leap in acquaintance-based social network. Kitchen Budapest offered a six-month long internship program including mentoring and access to its network and potential investors.
The event’s working language was English.
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