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I get excited about any cool tools for parents and children. Whatever makes parents’ lives better will get my attention. Last week it was Mykoob from Latvia with their cloud-based social network for schools. This week, it is the winner of the Startup Weekend Poznan.
Kidd.ly is still an idea in the mobile applications space. Its purpose is to allow parents motivate their children to perform various small tasks. The tool displays the progress of completing the task, and shows cumulative rewards based on the tasks finished, be it teeth-brushing or vacuuming. I can think of dozens of tasks I need my three-year-old son to do (but have little hope to make him eat vegetables – any mobile app for that?) Kidd.ly, why are you not in the App Store yet?
Today I tried to reach the founders of Kidd.ly for comment, all in vain. Perhaps, by winning Startup Weekend competition they validated their idea and now shy away from any further publicity before the app is developed (either that or they are all at E-nnovation conference today).
Since the word is out as a result of the Startup Weekend Poznan publicity efforts, a swift execution must be key, before anyone better funded grabs the idea and runs away with it.
In fact, more entrepreneurs should be innovating for families. Too bad that the majority of the tech innovators these days are too young to think about what it is like to be a parent, and to understand this largely untapped market.
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vita at goaleurope dot com